Based in Baton Rouge, Marucci was founded by two former MLB players and their athletic trainer. The company began by handcrafting bats for some of the best players in the game from a garage in 2004. This early dedication to quality and a deep understanding of players’ needs transformed Marucci into a major success story.

Project Focus and Execution
The project focused on capturing the brand's authentic journey and professional dominance. Marucci’s story of quality and rapid growth was leveraged to reinforce its position as the Number One bat in the Big Leagues. The work highlighted the brand’s origins and its current status as an All-American success.

Collaboration: peteramayer.com